Why and How to Use Reddit for Marketing: 8 Tips for Marketing Your Brand on Reddit (2023)

Using Reddit for marketing can be an effective way to reach and engage with your target audience, but it requires a thoughtful approach to avoid coming across as spammy or inauthentic. Here are some key tips to make the most of Reddit as a marketing platform:

1. Identify Your Target Subreddits: Reddit is organized into thousands of niche-specific communities known as subreddits. Find subreddits that fit your brand or product and where your target audience is likely to be active. Engage in these communities by participating in discussions and providing value before promoting your products or services.
2. Focus on Being Helpful and Authentic: Redditors value transparency and authenticity, and tend to react harshly to overly promotional posts. Rather than pushing your products directly, focus on being helpful and providing genuine insights. Answer questions, offer advice, and share valuable content related to your industry. Establishing yourself as a knowledgeable and reliable contributor will earn you trust and credibility.
3. Avoid Over-Promotion: Reddit (and specific subreddits) have policies against certain types of self-promotion, so it’s crucial to strike a balance. While it’s acceptable to share your own content occasionally, make sure that the majority of your contributions are non-promotional. The 80/20 rule works well here – 80% valuable, non-promotional content, and 20% promotional. Ideally, you’ll be able to provide value with your posts while mentioning your brand, as this will help ensure your promotional posts are actually upvoted and seen by Redditors.
4. Try Reddit’s Paid Advertising: Reddit offers its own advertising platform that allows you to create targeted ads and sponsor posts. You can target specific subreddits or demographics to reach the right audience, though Reddit’s targeting tends to be less granular than other platforms like Meta or Google. As of 2023, Reddit offers a $100 ads credit for Reddit ads allowing most new advertisers to try it out.
5. Engage in Discussions: Regularly participate in discussions within relevant subreddits to build your brand’s presence and gain insights into your target audience’s preferences. Respond to comments and feedback promptly, showing that you value the community (and your existing customers’) input.
6. Use Reddit’s Unique Features and Post Types: Reddit has some unique features like “Ask Me Anything” (AMA) sessions. Consider hosting an AMA if you have an interesting story or expertise to share. This can boost brand awareness and foster a sense of community around your brand. Even if you’re selling a niche product, this can be extremely effective as long as your customers would also be interested in hearing what you have to say.
7. Monitor Your Reputation and Mentions of Your Brand: Reddit users are vigilant about detecting and calling out spam or dishonest practices. Always abide by Reddit’s rules and guidelines, and monitor discussions about your brand to address any concerns or misconceptions. You can do this manually, or simply use a Reddit keyword monitoring tool.
8. Use Reddit’s Voting System to Get Your Post to the Front Page: Because of Reddit’s voting system, early upvotes are crucial to getting the ball rolling on any post. How many (and how quickly you get) upvotes early on will dictate whether your post is shown to more users, which snowballs into millions of viewers down the line. If you want to ensure your post isn’t lost in the sea of others, you can buy Reddit upvotes to gain attention for your post or campaign.

Reddit is a community-driven platform, and successfully marketing your brand on Reddit comes from providing real value to the people you engage with. With the right approach, Reddit can become a valuable part of your marketing strategy, helping you reach its highly engaged and diverse audience.

Best Reddit Marketing Tools to Help You Market on Reddit

If you’re looking to give your posts the push they need to be seen by Reddit’s audience of nearly half a billion highly engaged users, try BoostUpvotes Reddit upvote service. We use real human voters to help push your post to the top of any subreddit. Since 2015, we’ve served over 30,000 customers and helped them market their brands, causes, and organizations to hundreds of millions of readers on Reddit. BoostUpvotes also provides Reddit comment upvotes to help push your comments to the top of highly viewed Reddit posts.

If you’re looking for more tools to help supercharge your Reddit marketing, check out our list of the best tools for Reddit marketing here.