How to Find the Best Subreddits to Promote Your Content (2021)

Which Subreddit Should I Post To

Reddit is the seventh most visited website in the world, and offers businesses and websites a great opportunity to share their content with its tens of millions of largely USA based users. Reddit is a social bookmarking website that integrates commenting, communities called Subreddits, and voting that allows users to decide which content gets pushed up and down the front page of the website.

When posting your content to Reddit, three elements are the most important.

  1. Useful Content
  2. Effective Titles
  3. A Well Chosen Subreddit to Post To

If you already have well written, useful content that will engage your readers and an effective title that drives those readers to click on your content, choosing a subreddit is the final key to making a successful post that gets to the front page of Reddit.

How to find the best subreddit to post to

When choosing a subreddit you want to keep three things in mind:

  1. Subreddit topic
  2. Subscriber base
  3. Whether or not the subreddit is a Default subreddit

By choosing a related subreddit topic you ensure that the readers you’re reaching are both interested in what you’re posting and ready to upvote your content if it helps them in some way. You can find subreddits related to your post’s content by using Reddit’s search engine and looking at the top of the results to find related subreddits. Because there are so many subreddits you should be able to at least a few potential subreddits and note down their names.

Search the best subreddits for your niche

Use RedditList to find the best subreddits to post to

RedditList, a free tool built with Reddit’s API, allows you to search the top subreddits for almost any interest or community. Using their free search engine, you can find the top subreddits in a specific niche and easily see how it ranks by number of subscribers, activity, and recent growth.

Once you have your list, check each of the subreddits subscriber counts and read some of the top posts on that subreddit to get a feel for what tends to perform best. If your goal is to reach the front page, find the subreddit with the highest subscriber count and Default status if possible. Default status means that the subreddit is featured on the home page of Reddit by default (without the user having to subscribe to that subreddit specifically).

If, in contrast, you are looking to reach a specific niche audience (which can be much more effective at getting a high upvote/downvote ratio if your content is niche), try to find the community most related to your topic with a moderately sized subscriber base.

We’ve included some of the top subreddits to promote your videos, business and content below with their respective subscriber counts.

Best subreddits to promote videos

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