How to Find the Best Subreddits to Promote Your Content on Reddit (2023)

Which Subreddit Should I Post To

For content creators, businesses, and startups, Reddit can be a goldmine for reaching a large and engaged audience. Reddit’s over 100,000 active communities make it easy to find a community for any interest or audience you’d like to reach. However, with thousands of subreddits available, it can be challenging to find the right ones to promote your content effectively. In this article, we’ll guide you through the process of finding the best subreddits to promote your content on Reddit.

1. Understand Your Target Audience:

Before diving into the sea of subreddits, take some time to understand your target audience. Define the niche and interests of the people you want to reach. Are you a video creator looking for an audience interested in your genre? Are you running a startup in the tech industry? Identifying your target audience’s preferences and behaviors will significantly narrow down your subreddit options.

2. Research Subreddit Categories:

Reddit is organized into a wide range of categories, known as “subreddits.” These subreddits cover everything from hobbies and interests to professional fields and industry-specific communities. Start your search by browsing through the subreddit directory or using Reddit’s search function to find subreddits related to your content.

3. Analyze Subscriber Count and Activity:

Once you’ve found potential subreddits, check their subscriber count and activity levels. Larger subreddits generally have a more extensive reach, but they can also be more competitive and have stricter posting rules. Smaller, niche subreddits may offer a more targeted audience and greater engagement opportunities. Strike a balance between size and engagement to get the most out of your promotions.

4. Read the Rules and Guidelines:

Before posting any content, always read the subreddit’s rules and guidelines. Each subreddit has its own set of rules regarding self-promotion, content type, and posting frequency. Failing to follow these rules may result in your post being removed or even getting banned from the subreddit.

5. Observe Existing Content:

Get a feel for the subreddit’s culture and the type of content that performs well by browsing through its top posts and recent submissions. This will help you tailor your content to fit the preferences of that particular community and increase your chances of success.

6. Engage with the Community:

Reddit is not just a platform for promotion; it’s a community of users with whom you can interact. Before promoting your content, become an active member of the subreddit by commenting on posts, upvoting content you like, and participating in discussions. Engaging with the community establishes your credibility and builds trust.

7. Use Reddit’s Search Function:

Reddit’s search function can be a valuable tool in finding relevant subreddits. Try searching for keywords related to your content, and you’ll likely discover subreddits you might not have come across otherwise.

8. Check Out Related Subreddits:

In addition to the main subreddits, many topics have related or complementary subreddits. These can provide additional opportunities to promote your content to a slightly different audience while still being relevant.

9. Track and Analyze Results:

Once you’ve started promoting your content, track the performance of your posts. Pay attention to upvotes, comments, and any increase in traffic to your website or channel. Analyze which subreddits are delivering the best results and adjust your promotion strategy accordingly.

In conclusion, finding the best subreddits to promote your content on Reddit requires research, observation, and a genuine commitment to engaging with the community. By understanding your target audience, following subreddit rules, and providing value through your content, you can tap into the enormous potential of Reddit as a promotional platform for your videos, OnlyFans account, startup, or any other content you wish to share with the world. 

Tools to find the best subreddits to post to

When choosing a subreddit you want to keep three things in mind:

  1. Subreddit topic
  2. Number of subscribers
  3. Whether or not the subreddit is a Default subreddit

One of the best ways to find highly active subreddits in your niche is using a subreddit database like RedditList or CrowdValence. 

Use RedditList to find the best subreddits to post to

RedditList, a free tool built with Reddit’s API, allows you to search the top subreddits for almost any interest or community. Using their free search engine, you can find the top subreddits in a specific niche and easily see how it ranks by number of subscribers, activity, and recent growth.

Update: As of 2023, RedditList is no longer updated with live subscriber and activity data. CrowdValence offers a similar, free list of the top subreddits here. 

Once you have your list, check each of the subreddits subscriber counts and read some of the top posts on that subreddit to get a feel for what tends to perform best. If your goal is to reach the front page, find the subreddit with the highest subscriber count and Default status if possible. Default status means that the subreddit is featured on the home page of Reddit by default (without the user having to subscribe to that subreddit specifically).

If, in contrast, you are looking to reach a specific niche audience (which can be much more effective at getting a high upvote/downvote ratio if your content is niche), try to find the community most related to your topic with a moderately sized subscriber base.

We’ve included some of the top subreddits to promote your videos, business and content below with their respective subscriber counts.

Best Subreddits to Promote Your Videos:

  1. r/Videos: If you’ve got engaging content that appeals to a wide audience, this subreddit is the place to share and get noticed. r/Videos is a default that routinely tops the front page of Reddit. It’s especially well suited to shorter form YouTube videos and similar content. 

  2. r/Documentaries: Like the title suggests, r/Documentaries features free documentaries typically hosted on YouTube. That includes shorter videos, as long as they’re documentaries. 
  3. r/YouTube_startups: Looking for a friendly and supportive environment to promote your YouTube channel? This subreddit is tailored for up-and-coming content creators, so it’s the perfect spot to get feedback and connect with like-minded individuals.

  4. r/GetMoreViewsYT: The name says it all! If you’re craving more views and subscribers, head here to showcase your videos and get some love from the community. 

Best Subreddits to Promote Your OnlyFans Account:

  1. r/OnlyFansPromotions: Looking to boost your presence on OnlyFans? This subreddit is designed specifically for self-promotion, making it an ideal place to connect with potential fans and get your account noticed.

  2. r/Sexsells: This subreddit allows you to advertise your services and connect with an audience that’s actively seeking such content.

  3. r/OnlyFans101: This subreddit is exclusively for OnlyFans creators to promote their content, and reaches over 700k subscribers. 

See our full list of the best subreddits to promote OnlyFans content here, including subscriber counts, niches, and rules on posting adult and OnlyFans content. Particularly if you’re focused on a particular content niche, our detailed list will help you find the communities best suited to your content. 

Best Subreddits to Promote Your Startup:

  1. r/Startups: This subreddit is a treasure trove of resources and a supportive community for entrepreneurs. Share your startup journey, ask questions, and gain valuable insights from experienced members. r/Startups is an especially good place to get feedback on your business idea (or subtly promote your B2B startup to other business owners!). 

  2. r/Entrepreneur: Looking for a place to network and connect with other entrepreneurs? This subreddit is the place to be! Engage with fellow startup owners, seek advice, and showcase your innovative ideas. The sub has karma requirements to post, but tends to be a good place to get feedback on your ideas, landing pages, or other startup related content. 

  3. r/InternetIsBeautiful: InternetIsBeautiful is dedicated to sharing free and interesting sites/online resources. The subreddit has over 16 million subscribers and can be an excellent way to share a new site or tool you’ve built. Even if your service is paid, you can share free parts of your service on InternetIsBeautiful to help drive traffic to your site. 
  4. r/shamelessplug: As the name suggests, this subreddit encourages shameless self-promotion, so go ahead and shamelessly plug your startup. Just remember to follow the rules and provide value to the community.

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