In SEO, dofollow links are the holy grail of backlinks. Unlike nofollow links, which don’t pass on an SEO boost to your site, dofollow links from Reddit and other sites can have a huge impact on your website’s Google rankings. To maximize the SEO value of your Reddit marketing, it’s important to understand how Reddit backlinks work, how they can impact your SEO and how to get the best results for your post.
How Reddit tags links
While there has been some disagreement online over whether Reddit backlinks are dofollow or nofollow, we now know that links from Reddit can be either dofollow or nofollow, depending on the number of upvotes and other factors. When a link is just posted to Reddit, it will remain nofollow to prevent spammers from mass posting their links for potential SEO benefit.
How to check if your Reddit link is dofollow
To check if your Reddit link is dofollow, right click the link and select Inspect Element. Look for the <a href=””> class and check if it includes rel=”nofollow”. If not, the link is treated as dofollow and passes on SEO value. Even if your link is nofollow, having high domain and page authority links such as those from Reddit can help build your site’s trustworthiness in the eyes of search engines.
How many upvotes does it take to get a dofollow link?
On the other hand, once your post has received 3 upvotes and a generally positive karma pattern, the link will change to a dofollow link, or the kind of link that passes on SEO benefits. This system is thought to have been implemented to reward quality sites that are linked to and upvoted (or appreciated) by the community, while preventing mass SEO spam of the type that many blog comment sections or other sites will receive.
Value of Reddit Backlinks
Reddit.com is sixteen years old and has nearly 25 million links to the site from websites and media outlets big and small. All of this makes it an extraordinarily valuable backlink source. More than that, it is one of the most valuable sources of organic traffic and potential customers on the web, with unparalleled opportunities to make your post and product go viral and grow well beyond Reddit.
Reddit communities, called subreddits, are focused around specific interests and industries. By posting in relevant subreddits, you’ll help build high authority backlinks to your content that help signal your link’s relevancy to the topic of the subreddit.
Like most things in SEO, it’s important to think of the value of Reddit backlinks holistically. The link itself can help boost your rankings, but you’ll be much better off in the long term if you can leverage your popularity on Reddit into further coverage and linking opportunities elsewhere. As such, when you post your content to Reddit, you want to make sure you have everything down correctly.
Before posting any content to promote your business or message, make sure that you’ve picked the right subreddit to post to and that your content is a good fit for the site. If you’re looking to give your content a boost and want to ensure that the link is dofollow, look into sites like ours that allow you to buy Reddit upvotes for your posts and get the ball rolling on your content.
By giving it a boost early on in your post’s lifecycle, you ensure it’s seen by the critical mass of people at the start who then organically upvote it and send it to the top of your chosen subreddit. BoostUpvotes also provides enterprise tier Reddit marketing services that offer your business a full time Reddit consultant that works to create, post, and promote content for your business.