When marketing your business on Reddit and other social media it’s important to optimize your efforts for all factors. As has been shown time and time again, the time that you post can have a huge impact on the results your post or campaign receive. We have compiled Reddit traffic data and data on the most successful posts on Reddit to help you optimize your posts for optimal traffic and user response to your content and find out when to post to Reddit.
It’s important to optimize for the day of posting as well as optimizing for the day that you are posting, as Reddit and other social media sites audience varies widely by the day and time.
Sitewide Patterns for Reddit Traffic
Traffic numbers vary but the general trend of decreasing towards the late morning and increasing at night until around 11PM Eastern Time is a general trend throughout Reddits subreddits. As most of Reddit’s audience is based in the US, this is consistent with most people’s work/school schedule. The best time to post content on Reddit tends to be around 2pm, which allows your post to start gaining traction by the time most users return from school or work and visit Reddit.
You can check traffic data for popular subreddits by searching on Reddit and use RedditList.com to get data on the most popular subreddits and the top posts on those subreddits.
How to find the best time to post for a specific subreddit
While there are general trends for traffic across Reddit, these trends can vary significantly depending on the subreddit you’re targeting and its audience’s location and usage patterns. Thankfully, there’s a tool that can help you find the best time to post your content for any subreddit, and even schedule a post for that time to maximize your post’s results.
LaterForReddit uses Reddit’s API to get data on the top performing posts in any of Reddit’s subreddits. From there, you can see the best days and times to post your content and maximize post reach. If, for example, I wanted to post in /r/InternetIsBeautiful, I would input the subreddit, and LaterForReddit would come up with a list of the best times to post my content.
Time isn’t all that matters. In many subreddits, patterns emerge in the titles of top performing posts as well. On /r/Funny for example, we can see patterns in both words and phrases that tend to show up disproportionally in top performing posts. LaterForReddit will show you those patterns too, although this feature tends to work best on the most trafficked subreddits with significant amounts of post data to analyze.